Relações governamentais no plano estratégico da Marinha: priorização de recomendações por processo de análise hierárquica

Abstract

This research proposes a decision support model to prioritize strategic recommendations in Government Relations, aligned with the Navy Strategic Plan for the period from 2020 to 2040. Six strategic recommendations were considered in the research: mapping of stakeholders; mapping of professional competencies in the area of Government Relations; involvement of the Government Relations area in strategic initiatives; internal and external management of the results of the Government Relations area; joint use of a strategy that brings together the different characteristics of Government Relations (legal, technical, ethical, cultural, among others), submitted to a process of elaboration of diagnosis and solution of the problem; and the evaluation of the seniority and transversality of the Government Relations area in the organizational structure of the Brazilian Navy. For the modeling, the Analytical Hierarchy Process was used, which explores psychometric evaluations and is based on expert experiences. The hierarchical structure of the problem was based on five criteria: trust, commitment, satisfaction, mutual influence, and organizational transparency. Data collection involved the use of a questionnaire, transmitted to Navy specialists. The recommendation of the joint use of a strategy that brings together the characteristics of Government Relations obtained the highest priority for implementation.